May 17, 2016

Addison Celebrates Passage of Plastic Bag Bill

NEW YORK, New York – Addison, a creative agency that does high-profile work for some of the world’s most respected institutions, is proud to have supported the recently passed New York City bill that will significantly reduce the number of single-use plastic bags in circulation.

The measure will require certain retailers to collect a 5¢ fee on each carryout bag, paper or plastic, with some exceptions, and was passed by the City Council with a 28 to 20 vote earlier this month.

In September 2014, to assist in the passage of this important legislation, we spoke at a press conference with city council members in favor of the legislation. In addition, we designed and commissioned a reusable bag made from recycled plastic bottles* for its staff, its clients and select City Council members. The bag, imprinted with facts about the importance of reducing plastic bag consumption to help protect the environment, is still widely in use today, and has the life span of over 700 disposable plastic bags.

On average, New Yorkers currently use 5.2 million plastic bags per year, which requires an annual $10 million in City funds to transport to landfills. The goal of the bill was to discourage unnecessary disposable bag use and reduce the number of single-use bags in circulation.

Roger Byrom, CEO of Addison, said:

“We were proud to support the New York City plastic bag bill from the beginning, and are thrilled that it passed. We’re confident that the measure will effectively reduce plastic bag waste and be a benefit to all our city’s residents, daily commuters, and visitors.”

“This is a hugely important milestone for common sense measures that protect our natural environment, and we will continue to use our influence to help pass similar laws in the future.”

New York City Council Members Margaret Chin (District 1-Manhattan) and Brad Lander (District 39-Brooklyn), co-prime sponsors of the plastic bag legislation, said:

“The fee is irritating, which is precisely why it works. We don’t want to pay it so we’ll bring bags instead.”

Sustainability at Addison

Addison’s Sustainability and CSR practice provides strategy, digital and print design, and engagement support for leading institutions that recognize that their products and services can make a difference in the world. Learn more here.

In 2015, the company also launched Addison for GoodTM, Addison’s ongoing commitment to corporate citizenship through volunteer work for nonprofits, the environment and the community. Learn more at

*The fabric and cord are 100% recycled PET (post consumer recycled plastic bottles), while the cord lock is 100% recycled polyurethane and the carabiner is 78% recycled aluminum.

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