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July 29, 2016

Webinar Archive of “Building a Purpose-Driven Brand and the Strategy for Lasting Impact”

Speaker: Erin Thomas, Senior Director, Sustainability Communications, PepsiCo Moderator: Keith Littlejohns, Strategist, Sustainability, Addison Corporate responsibility and sustainability are core drivers for financial performance, innovation, and positive social change at PepsiCo. Find out how to develop a holistic approach that addresses your most critical stakeholders — from employees and customers to advocacy groups and investors. [more]

April 20, 2016

Addison Gives Back Through Service

Last week, Addison partnered with GMHC for an employee engagement and volunteer event in their midtown Manhattan dining room. A team of cheerful Addisonians spent their day prepping and serving food to 359 GMHC clients, giving them a warm, nutritious meal, served with a friendly smile. The Addison volunteers, many of whom played roles in designing [more]

June 2, 2015

What is your carbon potential?

Later this year, world leaders will convene in Paris for critical discussions around an effective multilateral approach to addressing global climate change. In support of “Road to Paris”—the NGO community’s campaign to promote a universal climate agreement at the UN Climate Change Conference—Addison participated as a sponsor at CDP’s 2015 Workshop at the NYSE. With [more]

November 22, 2013

Addison’s Winter Wishes Event

For the holiday season, New York Cares runs a program called “Winter Wishes”, with the goal of providing holiday gifts to many disadvantaged NYC children and teens. The children and teenagers send in letters with their gift requests, and these are then sorted and handed out to volunteers. To support this effort, 25 Addison employees [more]

September 19, 2013

Webinar: The Exchanges are here. What’s next?

Starting October 1, 2013, new individual and small-business health plan options are being offered in marketplaces known as exchanges—and virtually all uninsured people will be expected to buy in. What will this launch mean for insurers and for consumers? And how can insurers thrive in this new environment? In this 45-minute Simplification webinar, originally broadcast [more]

June 25, 2013

Sustainable Brands ’13: Hope and Strategies for the Future

I attended the recent Sustainable Brands ’13 conference themed “From Revolution to Renaissance” and gained insights into the future of business and brand sustainability. Some sustainability conferences are all doom and gloom about the future, but this one had an upbeat attitude with a lot of hope based on solutions. [more]

April 22, 2013

Webinar: EOB—Claims Report or Personal Health Statement?

The EOB continues to frustrate health care providers, who feel it does not fully live up to its name, “Explanation of Benefits.” For most health care providers, the EOB is still a data-heavy, regulated document whose intent is to provide health plan members with information about a processed claim. [more]

November 28, 2012

BSR Conference 2012: Highlights

The theme of this year’s BSR Conference was “Fast Forward” — a nod to the urgent action required by companies to create a “just and sustainable world.” While the majority of the U.S. business community recognizes that the threats and increased uncertainty of climate change will have a negative effect on its operations [more]

November 14, 2012

Addison Goes to Hamburg

Last month, our senior vice president of Stakeholder Communications, Eliott Saltzman, spoke at the Annual Reports Conference in Hamburg, Germany, a forum on international perspectives in corporate communications. The largest exhibit of international business reports, the Hamburg conference featured [more]

September 18, 2012

Blue National Summit a Success

Addison would like to thank the organizers of this year’s Blue National Summit, held September 11–13 at the World Center Marriott in Orlando, Fla. Senior Simplification Strategists Max Dietshe and Ed Lanigan enjoyed meeting many attendees and showcasing our health care communications expertise. Visitors to the Addison booth learned about our Plain Language and Information [more]