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News

October 30, 2013

Addison Food Service at the GMHC

In continuation of Addison’s 50th Anniversary celebrations and commitment to giving back to our community, Addison completed its second volunteering event of the year. In October, two groups of 10 Addisonites each provided food service at the Gay Men’s Health Crisis (GMHC) in Manhattan. The GMHC is a not-for-profit, community-based, volunteer-supported organization committed to national … [more]

September 24, 2013

Addison announces acquisition of Wechsler Ross & Partners

NEW YORK: Addison, the independent branding, sustainability and digital communications design firm with a heritage in annual reporting and information simplification, today announced it is acquiring Wechsler Ross & Partners, the preeminent branding and communications firm specializing in the investment business, and will merge the two businesses under the Addison name. Wechsler will be integrated … [more]

HXD Healthcare Experience Design conference
April 8, 2013

Healthcare Experience Design Conference

I recently attended the Healthcare Experience Design Conference in Boston. It was a whirlwind day of 30-minute talks and hurried hallway conversations over healthy (and tasty) food. [more]

April 5, 2013

The SEC gets Social

On July 3, 2012, Reed Hastings, the CEO of Netflix, Inc., posted an announcement on his personal Facebook page that Netflix had achieved a record 1 billion hours of streaming content in the month of June. [more]

January 31, 2013

Addison’s Judy Sandford Teaching New Sustainability Communication Course at Columbia’s Earth Institute

In an ideal partnership of the private sector informing academia and vice versa, Judy Sandford, senior strategist for sustainability communications at Addison, is lecturing in the M.S. in Sustainability Management (MSSM) program, jointly administered by Columbia University’s Earth Institute and its School of Continuing Education. In teaching “Sustainability Communication Strategy and Reporting,” a new course … [more]

comm-arts-01smN
January 30, 2013

Addison on Newsstands Now!

Addison-designed annual reports have been singled out by industry connoisseur Communication Arts, this time in its Jan/Feb 2013 “Typography Annual 3” issue. The result of a juried competition, the best typography in America is recognized and featured in this prestigious tome. [more]

November 13, 2012

Never

Having the word Never appear on the cover of an annual report, all by itself, might seem counterintuitive to most. But our client, Wills Eye Institute, agreed with us that it was the perfect conduit for communicating exactly what makes Wills tick. [more]

October 10, 2012

Our Brand Refresh: Past and Present Come Together

Brands are a reflection of the culture that surrounds them. The really successful ones stay in sync with, or even influence, their audiences’ attitudes and behaviors. So, on the advent of Addison’s 50th anniversary we took a look in the mirror. Is our brand in touch with today? The answer was yes, and no. [more]

DandAD
September 19, 2012

Accolade Firsts—at Fifty

Celebrating our 50th year in communications and design just got sweeter. In 2012, as we hone our best practices, expand into our new space at 48 Wall St., and match our vision and capacity to tomorrow’s communications needs—we are also the proud recipients of many top design award firsts. First D&AD Award Our very first Favourite Website … [more]

September 10, 2012

We’ve Moved!

Above are pictures of our new space. Addison bid a fond farewell to our friends at 20 Exchange Place in the last week of August and moved just around the corner, to the equally beautiful 48 Wall Street. In moving, we expanded our footprint and now occupy the 8th and 9th floors of the former … [more]

Honeywell
September 5, 2012

APPtitude

As more and more communications go digital, Addison is expertly translating corporate stories into high-performance video, lithe websites, alchemical social media and smart apps. And the design community has started to take notice. Our Digital Dashboard App for Honeywell, as well as our online Annual and Sustainability Reports for such corporate giants as GE and … [more]

Neenah[1]
August 28, 2012

Neenah, Darling

When Addison set about designing the Neenah Paper 2010 Annual Report, we’ll admit we were happy that the medium, in this case, was a big part of the message. Made of paper of varying texture, weight, cut, and hue, this annual showcases Neenah’s exquisite craft as well as its strategic goals. Addison’s annual for Neenah … [more]