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ge-turbine-graph
April 17, 2014

A Dialogue with Gretchen Hancock of GE on Context-Based Sustainability Goal-Setting

As with many companies, General Electric is nearing the end-date for many of its sustainability goals – such as its goal to reduce absolute greenhouse gas (GHG) emissions 25% by 2015 (from a 2004 baseline) – and so is actively gearing up for a new round of goal-setting. This process got Gretchen Hancock, GE’s Resource Optimization Manager … [more]

Addison_Blog_5_health
March 31, 2014

Five Health Care Developments We’d Like to See

It happens every year. Everywhere you look, prognostications are in full flower. The headlines blare forecasts like, “Five Things to Expect in 2014.” It’s no different in health care. Especially now, as the Affordable Care Act’s first open enrollment deadline arrives, predictions abound. [more]

Calendar-012014
January 21, 2014

Taking the temperature of health care reform

As the ball dropped in Times Square on New Year’s Eve, a new year—and a new era in U.S. health care—began. Thanks to “Obamacare,” millions of Americans now have brand-new health coverage…at least those who were able to enroll by the December deadline. [more]

November 19, 2013

Addison Helps CDP Promote Environmental Disclosure Services

by Keith Littlejohns Strategist, Sustainability Communications Addison is pleased to highlight our recent collaboration with CDP with the release of its North America brochure. The document showcases CDP’s impact on driving environmental disclosure in the U.S. and Canada, as well as the programs and services they provide to companies in the region. Using information graphics, … [more]

supplychain
November 11, 2013

What GRI’s New G4 Guidelines Mean to You

A lot has already been written on the new GRI G4 framework. But as an agency that is working directly with companies to produce CSR/sustainability reports, we thought you might appreciate more of a non-technical breakdown of these changes. [more]

Ceres
November 8, 2013

The Future Is Possible in Addison-Designed Ceres Report

Addison, a branding, sustainability and digital communications design firm, produced Ceres’ recently released 2012 annual report, The Future Is Possible. “Addison continues to help us to effectively convey our strategies through our annual reports,” said Mindy Lubber, Ceres’ president. “This year’s report presents our work in a fresh new light, and highlights our accomplishments in … [more]

Customer_first
October 30, 2013

Putting the Health Insurance Customer First

Let’s talk, customer to customer. After all, you’re a customer. I’m a customer. We all buy goods and services for ourselves, for our families and perhaps for our businesses, too. [more]

October 4, 2013

Putting Sustainability Data in Context

Many companies have been publicly reporting on sustainability metrics for more than 20 years, and others are just getting started. As the practice is maturing and becoming more commonplace, stakeholders are beginning to ask, “Are these metrics really measuring sustainability?” [more]

Health-Insurance-Exchanges
August 8, 2013

Getting Ready for Health Insurance Exchanges

It seems as if we’ve been talking about the Affordable Care Act and health care reform for years now. And we have. But finally, the biggest changes brought by the law are right around the corner. [more]

EOB-Header
June 3, 2013

Simplifying the Explanation of Benefits

Read any good EOBs lately? Didn’t think so. Despite the recent trend toward making the Explanation of Benefits, or EOB, more informative, chances are that the ones you get from your health plan are still not as clear or helpful as they could be. [more]

Hospital-Header
May 20, 2013

Health Care Consolidation: Is It Good for Us?

Can bigger be better? In health care, the answer may be yes, according to Delos “Toby” Cosgrove, CEO and president at Cleveland Clinic. As Dr. Cosgrove writes in his recent LinkedIn blog post health care is a low-margin activity. Consolidation across the industry, from medical practices to large hospital networks, helps health care providers weather economic fluctuations—especially now, as health care reform reshapes the playing field. [more]

Header-Image_Jumping-Thru-Hoops
April 22, 2013

Making Wellness Work

A spate of recent press articles recounts how, faced with underwhelming results from wellness programs, employers are using sanctions to enforce compliance and achieve health goals. [more]

bon voya
April 12, 2013

Bon Voya

Remember those funny ads where someone sat on the “ING bench”? You initially thought ING was just the end of a longer name, but then he/she stood up and it turned out that ING was the whole name itself? [more]

Print
April 8, 2013

Vive la différence (among financial advisors)

You can buy Philly cheesesteak in Portland and Buffalo wings in Bakersfield. Starbucks tastes the same in Detroit and Dallas. Even Brooklyn’s legendary accent is vanishing from its increasingly upscale neighborhoods. [more]

superbowl-header
January 31, 2013

Information Design Goes to the Game

With the holidays behind us, the most wonderful time of the year is almost here: the Super Bowl. A lucky few will travel to New Orleans to watch it live, but most of us will spend a gluttonous day in front of the TV, watching opposing coaches Jim and John Harbaugh scream from the sidelines. There are, however, a lot of reasons why watching on TV is better than being at the game. [more]

December 21, 2012

Dramatic Rise in ESG Reporting

According to analysis just released by the Governance & Accountability Institute, there has been a dramatic increase from 2010 to 2011 in the number of the largest U.S. companies issuing ESG, CSR or Sustainability reports. In the 2011 analysis, 53% of S&P 500 and 57% of Fortune 500 companies were reporting on their Environmental, Social, … [more]

Viral2
December 19, 2012

Can you make it go viral?

You’d like your new video to get a million hits on YouTube, to be shared endlessly on Facebook and Twitter, and to become the talk of the BSR conference next year in San Francisco. But will it? Perhaps not, but don’t despair. Adding video to your CSR website can still be a substantial boon to your communications efforts. And it doesn’t even need to involve a cat playing the piano. [more]