April 15, 2010

Getting Ready For The New Summary Prospectus

In another step toward simplifying investor communications, the Securities and Exchange Commission (SEC) is allowing mutual fund firms to adopt…

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January 06, 2010

“Poor Richard’s Almanak” on Consumer-Directed Health Care

What would Poor Richard (or his alter ego, Ben Franklin) make of our nation’s current health care system? Contrary to his wise words, its focus is on disease rather than health, on paying bills and shifting costs rather than preventing illness.

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September 06, 2009

Communications Strategies For Uncertain Times

With markets volatile and consumer confidence wavering, what can your business do — what must it do — to survive and even thrive in uncertain times?

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August 06, 2009

Corporate Social Responsibility Reporting: A New Touchstone

The financial markets have always been interested in environmental issues and their potential impact on the health of a business. Increasingly, they are expanding their focus to include business ethics and corporate social responsibility (CSR).

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May 06, 2009

Strengthen Your Brand By Simplifying The Client Experience

There is often a disconnect between what a company says in its promotional materials and ads and the experience it actually creates for its customers. Learn how one company managed to bring the two together–and save money doing it.

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March 06, 2009

Designing From The Inside Out

Henry Dreyfuss–later to become known as the founder of industrial design in America–was asked by Bell Labs to help design “the phone of the future.” But Dreyfuss nearly lost the assignment when he suggested that a telephone’s appearance should be developed from the inside out.

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December 12, 2008

Old Dogs Can Learn New Communications Tricks

For fear of starting a “boil the ocean” project, many firms define the scope of initiatives very narrowly from the beginning and work to improve one area at a time. This approach disregards the inherent interdependencies of today’s complex information flows and, as a result, adds to the problem.

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September 12, 2008

Founding Fathers Linked To User-Centered Design

Thomas Jefferson may not have been the first to identify the virtues of user-centered design. But his perceptive idea gave us the base-10 currency system we still use today.

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June 12, 2008

Why Don’t Sales Reps Use The Tools Provided By Marketing?

The traditional silo-driven approach to sales is based on the key assumption that sales reps are able to make use of a variety of tools provided by marketing. The truth? Not necessarily.

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