What would Poor Richard (or his alter ego, Ben Franklin) make of our nation’s current health care system? Contrary to his wise words, its focus is on disease rather than health, on paying bills and shifting costs rather than preventing illness.
The financial markets have always been interested in environmental issues and their potential impact on the health of a business. Increasingly, they are expanding their focus to include business ethics and corporate social responsibility (CSR).
There is often a disconnect between what a company says in its promotional materials and ads and the experience it actually creates for its customers. Learn how one company managed to bring the two together–and save money doing it.
Henry Dreyfuss–later to become known as the founder of industrial design in America–was asked by Bell Labs to help design “the phone of the future.” But Dreyfuss nearly lost the assignment when he suggested that a telephone’s appearance should be developed from the inside out.
For fear of starting a “boil the ocean” project, many firms define the scope of initiatives very narrowly from the beginning and work to improve one area at a time. This approach disregards the inherent interdependencies of today’s complex information flows and, as a result, adds to the problem.
The traditional silo-driven approach to sales is based on the key assumption that sales reps are able to make use of a variety of tools provided by marketing. The truth? Not necessarily.