New York Blood Center Annual Report

The New York Blood Center provides a vital community service. But it's not always easy to explain NYBC's mission, which goes beyond blood services to encompass pioneering medical research.

We used bold, upbeat photos to help NYBC tell their story and encourage contributions to this critical organization.

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New York Blood Center Annual Report

Clean text and graphics set the stage for NYBC's theme of collaboration – between the NYBC, their donors, and the communities they serve.

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New York Blood Center Annual Report

People whose lives have been touched by NYBC are shown in paired "hero" photos. Headlines and brief quotes identify their roles and let them speak to readers in their own voices.

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New York Blood Center Annual Report

Photos of those who help, and those who have been helped, appear throughout the report, providing a most human perspective on NYBC's mission.

Each headline recognizes the extraordinary contributions of recipients and donors, along with NYBC's scientists and advocates.

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Historic Districts Council Collateral

The Historic Districts Council (HDC), the advocate for New York City's historic neighborhoods, was not attracting the brand recognition or funding it deserved.

We produced the HDC's new mark using an abstract screen, sophisticated color palette and clear tagline.

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Historic Districts Council Collateral

The new mark and design helps HDC to stand out from the many local community groups, and supports a professional approach to fundraising.

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Historic Districts Council Collateral

The new mark and sophisticated but clean look and feel were applied to all of HDC's materials – website, newsletter, e-bulletin and membership brochure – with great visual impact and fundraising success.

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Family Health International Annual Report

Family Health International (FHI) is dedicated to addressing the public health and development needs of the world's most vulnerable people.

To articulate FHI's theme, "Family Matters," we focused on people. Literally hundreds of diverse faces, large and small, appear on the cover and throughout their 2008 Annual Report. 

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Family Health International Annual Report

Inside the front cover, this four-page foldout offers an overview of FHI's global impact and 2008 highlights.

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Family Health International Annual Report

FHI's global focus on people and what matters to them carries forward in a series of richly illustrated inside spreads. The use of circles and circular images plays on the global aspect of FHI's work.

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Family Health International Annual Report

FHI's global focus on people and what matters to them carries forward in a series of richly illustrated inside spreads. The use of circles and circular images plays on the global aspect of FHI's work.

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Family Health International Annual Report

FHI's global focus on people and what matters to them carries forward in a series of richly illustrated inside spreads. The use of circles and circular images plays on the global aspect of FHI's work.

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