Addison PfizerProxy CD&A

SIMPLIFICATION

Responding to an SEC mandate for clearer disclosure of executive compensation, Pfizer asked Addison to create a precedent-setting plain English CD&A section for their 2007 proxy statement.

Proxy cover page

Proxy CD&A

Pfizer's 2007 proxy set a new standard for transparency in Executive Compensation Disclosure & Analysis (CD&A).

Further information

CD&A introductory spread

Proxy CD&A

Plain English writing and clear information design transform complex legal boilerplate into easily-understood information.

Further information

Compensation program details

Proxy CD&A

Simplified visuals and graphical elements are used to make dense information easier to scan and understand.

Further information

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