A Better Explanation of Benefits

What do health insurance customers want to know most? How much they have to pay and how much the insurer will pay, backed by calculations they can understand.

To meet this insurer's objectives, Addison refined the EOB design using card sorting and collaging techniques. Along with member research, we also conducted a competitive review of EOBs and statements.

The result—a new Personal Health Statement that combines transactional details with relevant health tips, literally changing the conversation from transaction inquiries to maintaining wellness.

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A Better Explanation of Benefits

Along with the new Personal Health Statement, Addison created a fresh look for Arkansas Blue Cross and Blue Shield correspondence.

The bold slogan, "Your Health Matters," aligns with the firm's new member-centric approach to health care and wellness.

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A Better Explanation of Benefits

Unlike the utilitarian EOB that it replaces, the new Arkansas Blue Cross and Blue Shield Personal Health Statement uses bold graphics and tables to make transactional details easy to understand.

Customized benefits information and relevant health tips add to an enhanced user experience and promote wellness.

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