SIMPLIFICATION
When Wells Fargo needed to rethink their print marketing strategy, they called on Addison to refocus the bank's branch literature program on the needs of their customers.
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Simplified branch literature architecture
Customers and bankers at Wells Fargo bank branches were experiencing "chaotic bombardment" thanks to an overload of product-focused brochures. At the same time, the bank's traditional approach of focusing on customer needs vs. products was being ignored.
Addison audited, analyzed and reduced over 200 documents to six core brochures. More detailed information was moved to a series of online fact sheets. The result -- Wells Fargo cut millions of dollars in wasted marketing costs, while helping the environment.
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