USING THE EOB TO CONTROL COSTS AND STRENGTHEN MEMBER RELATIONSHIPS
April, 2010 -
While today's health care debate has revealed deep divides over reform, nearly everyone can agree that there is waste, fraud and abuse in the current health care system.
One tactic that insurers can use to improve their reputations and strengthen member relationships is to develop an enhanced Explanation of Benefits (EOB). A clear, effective EOB will engage members, improve perceptions of their insurers, and gain active participation in the effort to control health care costs while detecting fraud and abuse.
On April 6th, Addison and DALBAR conducted a Webcast highlighting the results of DALBAR's first-ever national evaluation and ranking of EOBs. The panel featured innovators who have recognized the enhanced EOB's potential to foster strong customer relationships while increasing member loyalty and satisfaction.
Agenda:
Addison
Addison is an independent brand strategy and communications design firm with a strong focus on information simplification. Online and in print, we combine business understanding with creative solutions to visualize and implement strategic communications that yield measurable results.
DALBAR
DALBAR, Inc. develops standards and measurement systems that improve the quality of communications, service, compliance, and Web sites for the financial-services and healthcare industries. DALBAR's research, ratings and rankings measure intangible factors in investor behavior, customer satisfaction, service quality, financial-professional ratings within call centers, communications, and Web sites.
For more details, contact:
James Rutherford
Addison
212-229-5077
One tactic that insurers can use to improve their reputations and strengthen member relationships is to develop an enhanced Explanation of Benefits (EOB). A clear, effective EOB will engage members, improve perceptions of their insurers, and gain active participation in the effort to control health care costs while detecting fraud and abuse.
On April 6th, Addison and DALBAR conducted a Webcast highlighting the results of DALBAR's first-ever national evaluation and ranking of EOBs. The panel featured innovators who have recognized the enhanced EOB's potential to foster strong customer relationships while increasing member loyalty and satisfaction.
Agenda:
- DALBAR report overview
- Perspectives from top-ranked firms Arkansas Blue Cross and
Blue Shield, CIGNA and Humana - Addison's best practices in design
- Looking forward to further innovation
Addison
Addison is an independent brand strategy and communications design firm with a strong focus on information simplification. Online and in print, we combine business understanding with creative solutions to visualize and implement strategic communications that yield measurable results.
DALBAR
DALBAR, Inc. develops standards and measurement systems that improve the quality of communications, service, compliance, and Web sites for the financial-services and healthcare industries. DALBAR's research, ratings and rankings measure intangible factors in investor behavior, customer satisfaction, service quality, financial-professional ratings within call centers, communications, and Web sites.
For more details, contact:
James Rutherford
Addison
212-229-5077
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