Addison creates compelling, strategic communications that help clients meet their goals. This always begins by thinking clearly and creatively about each client's needs in light of the rapidly evolving business environment. The following articles express Addison's strong point of view and thought leadership on pressing issues of the day.
A NEW TOUCHSTONE IN CORPORATE REPORTING
The financial markets have always been interested in environmental issues and their potential impact on the health of a business.
ACTIONS SPEAK LOUDER THAN WORDS - STRENGTHENING A BRAND BY SIMPLIFYING THE CLIENT EXPERIENCE
There is often a disconnect between what a company says in its promotional materials and ads and the experience it actually creates for its customers.
DESIGN FROM THE INSIDE OUT
The year was 1930, and Henry Dreyfuss - later to become known as the founder of industrial design in America - had been asked by Bell Labs to join a multiagency effort to design "the phone of the future." He suggested that a telephone's appearance should be developed from the inside out, not merely created as a mold...
FINDING SADDAM: HOW INFORMATION YIELDS ITS SECRET
Information design techniques have long been used by historians, scientists and cartographers to render complex information more usable.
FOUNDING FATHERS LINKED TO USER-CENTERED DESIGN
...a perusal of these works, which address areas of expertise from charts and graphs to steam locomotives, yields food for thought in enhancing the customer experience through user-centered design.
NERVOUSLY REINVENTING THE CORPORATE ANNUAL REPORT
Many executives...send out a voluminous Form 10-K annual report that is anything but direct. Written in boilerplate corporate language that has been amended by generations of corporate lawyers...
NONTRADITIONAL REPORTS ON THE RISE
Addison issues its sixth trends report, examining Fortune 1000 companies' annual report formats.
PERFORMANCE REPORTING: THE NEXT FRONTIER
Performance reporting is a hot topic in the financial services industry, but what should be an asset (if you'll pardon the pun) to strengthening client relationships is often a source of frustration...
TIME TO RETHINK THE MD&A
The Securities and Exchange Commission has finally weighed in on the subject of the MD&A - that long, unreadable and unloved section buried in the Form 10-K of every company's annual report.
TO RENAME OR NOT TO RENAME
When is renaming discouraged, perhaps even dangerous? The risk with any name change, of course, is confusion, and the challenge is one of clearly explaining the change and the reasons behind it.
TRANSFORMING YOUR 10-K INTO A DOCUMENT THAT COMMUNICATES
With the passing of another year under Sarbanes-Oxley rules, it is clear that many companies are still finding it difficult to balance the need for clarity with disclosure requirements.
VIVE JOHNNY! - HOW A STRONG BRAND STAYS STRONG
What can an aging French rock star teach us about branding? Nearly 40 years later, Mr Holliday is still around and more popular than ever. But, surprisingly he is not selling nostalgia
WHY DON'T SALES REPS USE THE TOOLS PROVIDED BY MARKETING?
The traditional silo-driven approach to sales is based on the key assumption that sales reps are able to make use of a variety of tools provided by marketing.
YOU CAN TEACH OLD DOGS NEW TRICKS
In fear of starting a "boil the ocean" project, many firms define the scope of initiatives very narrowly from the beginning and work to improve one area at a time. This approach disregards the inherent interdependencies of today's complex information flows and, as a result, adds to the problem...