Branding

Impact – your brand has a significant impact on how your company, product or service is perceived. That’s why a strong brand is critical to your success. Branding is the process of creating and managing the big idea that summarizes all that your company, product or service wants to stand for in the minds of its constituents.

Our approach to branding is grounded in these fundamental tenets:

The best brand ideas are simple and intuitive.

Strong brands are created from the inside out. They align with the business strategy and promote values and competencies with which external audiences want to be associated.

Successful brands are culturally relevant. They are in touch with the ideas, issues and sensibilities that influence their audiences’ decisions.

Compelling brands deliver clarity of difference. They know what makes them unique and communicate a point of view.

Brand strategy relies on great execution. A brand idea can only make a powerful statement if it inspires powerful execution that is consistently implemented across every touch point.

Why work with us?

At Addison, we understand the strategic, visible value that your brand represents. In fact, a strong brand is an essential part of our Strategy Made Visible* approach.

• Addison got its start in annual report development more than 45 years ago, so we truly understand the value of business strategy.
• Our experienced strategists know how to integrate business strategy and brand strategy.
• We believe in informed intuition; we invest in research where it is needed, and not more.
• Our expertise in plain English writing and information design yields simple and intuitive brand ideas.
• We offer strategy through implementation; we are committed to brand ideas that will inspire powerful execution.
• Our approach is customized for each client’s unique situation and corporate culture.

Capabilities

• Brand evaluation
• Brand strategy
• Naming and nomenclature systems
• Brand identity design
• Brand architecture systems
• Messaging strategy
• Implementation planning
• Brand and identity guidelines
• Corporate website design and development
• Corporate advertising
• Corporate collateral
• Reputation measurement and evaluation