Events
Nov 17 2011 Webinar: Touchpoints as Trustpoints—How Plain Language and Information Design Can Bolster Your Brand
Plain Language and Information Design (PLAID) play a critical role in transforming the customer and intermediary experience across every touchpoint. In this webinar, we discussed ways to rebuild trust through best practices in simplified communications—as well as how you can reduce costs and deliver on your brand promise.
Oct 27 2011 Webinar: From “Ouch!” to “Ah, That’s Better”—Health Insurance Communications Don’t Have to be Painful
Getting PLAID right can pay off in enhanced member experience, reduced costs and delivery on the brand promise. In a recent webinar, we shared communications best practices and emerging trends in the health insurance industry. View the webinar recording now and see how the power of PLAID can work for you.
Apr 06 2011 Building Member Satisfaction Through Your EOB Webinar
How much do I owe? This is your members’ immediate reaction to opening their EOB. If answered effectively, this critical piece of communication can build member satisfaction. A clear and compelling explanation of what procedures are fully covered builds trust, loyalty and satisfaction while reducing servicing costs.
Jul 13 2010 Myth-Busters: Showing Gain And Loss In Monthly Brokerage Statements
Depicting realized and unrealized gain and loss may seem like an obvious and straightforward part of the monthly statement, but there is considerable disagreement about what is an appropriate level of detail and summary information.
Jul 21 2010 Free Webinar Replay: Sustainability Reporting and Social Media
As social media becomes more prevalent, stakeholders are coming to expect ways to engage and comment on your company’s sustainability initiatives. Register today to view our free webinar on demand and learn how you can integrate social media tools into your sustainability communication efforts.
Apr 06 2010 USING THE EOB TO CONTROL COSTS AND STRENGTHEN MEMBER RELATIONSHIPS
One tactic that health insurers can use to improve their reputations and strengthen member relationships is to develop an enhanced Explanation of Benefits (EOB). View a recording of our April 6th Webcast and learn how a clear, effective EOB can increase member loyalty and satisfaction.
Dec 16 2009 CLIENT REPORTING 3.0 WEBINAR: CHOICE + INSIGHT
These days, financial services clients are demanding information in a broader context from a wider range of sources – context that will help inform their investing decisions. How can you respond to this trend? View our recent Reporting 3.0 Webinar and learn about statement concepts that go beyond traditional client reporting to provide both information and choice.
Nov 13 2008 HEALTH IS WEALTH: PROGRAM SUPPORT & EVALUATION WEBINAR
It’s not enough to say, “Live better!” You also need a comprehensive support infrastructure that builds awareness and reinforces progress. This concluding segment of Addison’s three-part “Health is Wealth” wellness webinar series examines best practices for evaluating and measuring the effectiveness of wellness programs.
Oct 07 2008 HEALTH IS WEALTH: BEHAVIOR SCIENCE & COMMUNICATIONS DESIGN WEBINAR
At the core of every successful wellness program is a solid understanding of behavioral change science and insightful communications design. Our second “Health is Wealth” webinar explores how you can apply current theories and models and combine them with the complexity of design to find practical wellness business solutions.
Jul 22 2008 HEALTH IS WEALTH: MAKING WELLNESS PAY WEBINAR
What makes for a successful wellness program? The first in Addison’s series of three “Health is Wealth” webinars explores that topic and offers four keys to a successful wellness program.