GE · Overview

GE Overview

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General Electric + Addison

As a strategic and creative partner of GE’s for more than eight years, Addison has worked closely with the company to find ways to simplify a wide range of investor and employee collateral. Our partnership has enhanced GE’s communications through strong, consistent messaging.

GE 2016 Annual Report

We helped GE communicate their business strategy in print, digital and video media, and provided an immersive experience giving visitors to the website an up-close view of what GE means when it defines itself as the world's first “digital industrial”.

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GE Investor Relations Hub

The GE IR Hub aggregates all of the content and information most relevant to stakeholder needs, and stands as a dynamic access point for investors to help them make timely and well-informed decisions.

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GE Voices

With the recent shift toward economic nationalism, GE has looked to engage its base to protect its global business interests. To that end, they asked Addison to reimagine GE Voices and turn it into a destination point for a multiple state Manufacturing Tour. We transformed static images into a dynamic content hub with an interactive, navigable map, and almost doubled traffic to the site.

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GE Sustainability website

Providing quick access to the information most important to NGOs and like-minded investors, GE's sustainability site uses simple navigation and a dynamic design to bring life to the company's CSR efforts.

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GE Integrated Report

A truly unique document for investors who need rapid, easily accessible information, the GE Integrated Summary Report combines the most frequently referred to components of the AR and the proxy and provides investors with a snapshot of the key strategic and governance issues for the company.

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GE 2016 Transportation Catalog

Serving as a quick snapshot of the products provided by GE Transportation, this catalog serves as an invaluable reference tool to customers who want a full understanding of the division's offerings.

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GE 2016 Proxy

GE's Proxy Statement has been transformed from a standard filing into one of the most highly anticipated financial documents of the GE Investor Communications suite. The GE Proxy provides shareholders the information they need and want in simple, clear and well-designed digital and print formats.

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Annual Reports Branding Content Digital Financial Marketing Proxy Statements and 10k Simplified Experience Sustainability & CSR Video