Following their high-profile acquisitions of AOL and Yahoo!, Addison worked with Verizon to strategically visualize their unique position as an innovation leader. Across this multi-platform annual report, we sought to distinguish Verizon from its peers by demonstrating their technological leadership, disruptive ethic and ongoing commitment to delivering on the promise of a digital world.View project
Verizon + Addison
Addison has partnered with Verizon for the past three years to develop a highly integrated suite of reporting materials. Verizon's strong brand and corporate messaging are leveraged to create unique interactive, print and video communications. Addison created content and graphics showcasing Verizon's leadership position in their industry as well as in their stakeholder communications and corporate responsibility initiatives.
Complementing the strategy and design of the annual report, Addison showcased Verizon’s industry leadership and its commitment to education and sustainable development goals. Streamlining content through a focused and easily navigable experience, dashboards and metrics are the highlights of this stylistically cohesive corporate responsibility report.View project
As the third element in this integrated suite of communications created by Addison, Verizon’s proxy statement provides transparency to their stakeholders. Simplified, plain English writing and editing make the content clearer, and infographics and clean layouts reflect Verizon’s distinct brand guidelines. Their annual meeting digital hub offers the reader easy access to all proxy- and meeting-related materials, including executive videos.View project